Channels and Activities

Communications at CERN can be divided into a range of activities that pass through one or more channels to the target audience(s). All activities aim to be aligned with the goals, objectives and messages set out in this strategy. Thus, when developing activities, the aim will be to create stories and content that will “materialise” the Communications Strategy across tailored channels (e.g. websites, publications, exhibitions, visits).  

The table below concerns the channels and activities for which the ECO group is responsible. It is not an exhaustive list, and does not include communications activities carried out by other CERN departments or groups or by the collaborations, although these are often linked to ECO-led activities and/or rely on core CERN communications channels (e.g. CERN’s website and social media accounts or video and photography).

 

Channel Activities Target audience group(s)
Digital portfolio (online) CERN websites: home.cern, press.cern  and those of other CERN sectors, departments, groups, units and sections* Social media: Facebook, Twitter, Instagram, YouTube, LinkedIn

All

Visits to CERN

On-site visits (including schools)

Guided Virtual Tours

CERN Virtual Reality**

Special guest visits

Passport to the Big Bang

CERN shop

All

Exhibitions

Permanent exhibitions (Universe of Particles and Microcosm)

Travelling exhibitions (Accelerating science, LHC Interactive tunnel, CERN in images)

Visit points: eight existing (SM18, Data Centre, CCC, SC, AMS, CLIC, AVC, ATLAS) and three in preparation (LEIR, AD/ELENA, ALICE)**

Online resources for exhibitions

 

All

Public events

Researchers’ Night

TEDxCERN

CERN Outreach Event 2017**

CERN Open Days 2019

Public and private events at the Globe

All (with special focus on local community)

Audio-visual:  photography, video and animations

CDS with content curation

Photography

Stock footage, edited videos

360° photos and videos

Co-productions

Live broadcasts

2D and 3D Animations and lllustrations

 

All

Residencies

Within the Arts AT CERN programme: Collide, Accelerate and guest artists

 

All

Visual identity & Print

Logos

Branding for CERN departments, projects, etc

Corporate material (business cards, email signatures, etc)

Presentation about CERN for VIP visits

Annual Report

Brochures

Christmas card

Posters

 

All

Media relations

Press Office website

Media Management system (clippings, media database)

On-site visits for journalists

Backgrounders/media packs

 

Media training

Media

 

 

 

 

CERN scientists, staff and management

CERN Courier

Website (to be restructured in 2017)

Digital PDF magazine

Printed magazine

 

International particle physics community

Internal communications

"CERN Community" webpages  

Bulletin for the CERN community email

Printed Bulletin

Screens and electronic text displays

E-mails to members of personnel

 

CERN community

Teacher programmes

International high-school teacher Programme (HST)

National teacher Programmes

International teacher weeks (ITW)**

Development of teaching resources and modules

Physics education research

 

Teachers

Student programmes

S’Cool LAB

S’Cool LAB Summer Camp**

Beamline for Schools

High School Students Internship Programme (HSSIP)**

Participation in international particle physics masterclasses

Development of teaching resources and modules

Physics education research

 

High school students

 

 

 

 

* In 2017, an ambitious programme to improve the user experience across CERN’s  websites is being carried out, including: creating a new website for the Organization (in Drupal 8); creating a design language and processes for use in all CERN websites; creating a personal online experience for CERN people; and exploiting opportunities under the dotCERN top-level domain.

** New for 2017 / From 2017 onwards

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