Communications activities and channels

CERN’s communications can be divided into a number of activities, each of which passes via one or more channels to the target groups. Each channel can reach different stakeholder groups or target audiences.  Each channel also has its own characteristics and needs.

Table 4 summarizes the current situation. Items in normal text are considered by the ECO Group to be a priority for CERN. Those in italics could be dropped if resources demand.

The ECO Group manages many of these channels, but many others fall under the responsibility of a variety of units within the Organisation (for example the VIP visits office, the Human Resources Department, the International Relations Office).

Table 4 does not include activity carried out by individual experiment's outreach groups, the VIP Visits Service, or the Protocol office. The contribution of both IR-ECO and the Audiovisual Production service contribution to VIP visits is a supporting one. The visits and exhibitions organized by ECO are stakeholder-targeted activities, largely for political and local audiences.

In addition, the LHC Outreach Group (LOG) provides the forum for discussion between CERN and the experiments. This has worked well in the past, enabling the experiments to support the mutual communications needs of CERN and the experiments by providing topical and timely in depth information on specific subjects, as well as appropriate scientists for media and other activities.

Beyond the Laboratory, CERN is linked with the communications offices of a large number of institutes and organizations throughout the world, which contribute to communicating CERN activities and particle physics.

In particular, the CERN communications group is involved in three networks, which promote particle physics and science in general. Each plays a distinct role:

1. The European Particle Physics Communications Network (EPPCN) consists of people whose job is to communicate science, though not exclusively particle physics. It is limited to the Member States and observers participating in the European Strategy Sessions of Council, and reports formally to Council on an annual basis. Its role is to harmonize particle physics communications in the Member States.

2. InterAction is a formal collaboration of Communications Directors at major particle physics laboratories and funding agencies. It reports to ICFA and deals with the more political aspects of communications on a global scale. It is administered by Fermilab.

3. The International Particle Physics Outreach Group (IPPOG) is a global network of particle physicists, researchers and informal science communicators and educators. Its activities are mainly in the educational arena, through Masterclasses and sharing of best practice through the IPPOG database.

Table 4: communications characteristics

Activity

Channel

Characteristics

Contact

Website

The .cern domain (currently .cern.ch, .cern.org)

Official
Broadcast
Hosted by CERN
Social Media enabling
24/7

Please submit any requests through the service portal for the Web Editorial team

Social media

Twitter
YouTube
Facebook
Blogs (various e.g. LHC experiments start taking data at 13 TeV live blog

Informal
Interactive
Engaging and conversational
Not controllable
May be hosted outside CERN

If you have a query about CERN social media, please send it to social.media@cern.ch

Press Office

Press visits
Press releases
press.cern
Media events
Backgrounders
Biographies
Brochures

Timely
Accurate
Authoritative
Transparent
Multi-lingual
Multi-cultural
24/7

Contact details for the Press Office are available here.

CERN Courier

Print publication
Website

High level
Authoritative
Interactive

You can find the direct contact details for the CERN Courier here.

“Internal” comms

Dedicated section of website
Screens/ electronic text displays
Email/SMS
Print publication*

Official
Informative
Motivational
Interactive (website)

The best way to get a story on an internal communications channels is to use this form.

Printed materials

i) Brochures
ii) Annual Report

i) Informational, didactic
ii) Official, informational, mandatory

Photography

Still digital images
360 degree images

Visual
Electronic
Requiring good metadata

Please submit any requests through the service portal for the Audiovisual Production Service

Video (+ iTunesU)

i) Filmed news clips
ii) Institutional video
iii) TV style magazine programme
iv) 3D animations

i) Short, topical, engaging
ii) Didactic
iii) Regular, informal, topical
iv) Visually engaging, didactic
Potentially viral

Please submit any requests through the service portal for the Audiovisual Production Service

Graphic design

i) Branding
ii) 2D illustrations
iii) Animations, including those for the CERN 60 event.

i) Determines a strong, coherent visual identity for CERN
ii) Visually engaging, didactic

If you have any questions, or would like to download high-qualty vector graphics of the images on this site, contact the Design and Visual Identity Service.

Events

Various. May include open days, media events, inaugurations, political events

Varies according to type

Please use the contact name listed on the individual Indico page for the event you're interested in.

Exhibitions

i) Permanent on site
ii) Permanent travelling
iii) Audience targeted

i) Spectacular, topical, lively, didactic
ii) Transportable, didactic
iii) Official (e.g. coinciding with Brussels 2012 Council meeting)
Engaging & interactive

You can contact the exhibitions service at CERN using the Service Portal for the CERN exhibitions visit service.

Alumni

The channels for this audience are under development. It is hoped that they will include:
Electronic newsletter
Dedicated area of website
Events

Topical, motivational

Teachers and students

Teacher programmes
Beamline for Schools
S’Cool Lab

Targeted, light-hearted, low-medium level science

You can contact the Education team here.

VIP visit support

Corporate PPT, includes technical support for visits

Official
Tailored to VIP

Please find all contact information for the visits service here.

Public visits

Free form visits
Guided visits
Passport Big Bang

Lively
Informal
Didactical

Please find all contact information for the visits service here.

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